What Is a Memecoin? A Fun (But Risky) Corner of Crypto Explained

Echo Team
Echo Team
07/31/2025
What Is a Memecoin? A Fun (But Risky) Corner of Crypto Explained

What Is a Memecoin? A Fun (But Risky) Corner of Crypto Explained

What is a memecoin, really? In short, it’s a joke you can buy. Often, you’re the punchline. 

Memecoins are cryptocurrencies inspired by, created, and driven by internet memes, typically humorous and often absurd, and they’ve become one of the most talked-about sectors in all of Web3.

Whether you first heard of Dogecoin when Elon Musk tweeted about it or saw $PEPE trending on Twitter alongside your favorite influencer’s hot take, meme-based tokens have steadily invaded wallets, headlines, and even institutional market trackers. 

But beneath the viral gifs and community hype is a complex cocktail of culture, attention economics, and market speculation.

So, if you’re wondering why coins named after dogs and frogs are pulling in billions in trading volume, or if you should even think about getting involved, stick around. 

There’s more logic (and more chaos) to this corner of crypto than meets the eye.

An Introduction to Memecoins

Memecoins are cryptocurrencies born from memes, those viral internet artifacts that make you laugh, cringe, and sometimes question reality. 

However, instead of remaining on social platforms, these memes are tokenized into tradable units of cryptocurrency.

Often, they’re tokenized by people not involved with the creation of the original joke, and there are many such cases of unofficial rug pulls. 

Most memecoins don’t begin life with serious tech or robust long-term missions. They start with a joke, and in rare cases, the joke catches on. Spectacularly.

Dogecoin kicked off the genre in 2013 as a light-hearted Bitcoin parody using a Shiba Inu dog from the then-viral “$DOGE” meme. It had no hard cap, no “use case,” and was maintained by volunteers. 

Still, Dogecoin became the first memecoin to reach household status, largely thanks to its charm, passionate online tribe, and Elon Musk’s unofficial role as hype conductor.

More recent players like Shiba Inu ($SHIB), $PEPE, and $BONK have taken the formula and attempted to turbocharge it, boasting trillions of tokens, complex tokenomics, and influencer-backed launches. 

But at their core, memecoins remain rooted in humor, fandom, and the thrill of riding a cultural wave.

Technically, they’re like wrapping a meme in a token skin and giving it a ticker symbol. But socially, they’re a way for internet communities to gamify clout, credibility, or even rebellion, often in the face of institutional finance.

How Do Memecoins Actually Work?

Despite the jokes, memecoins use the same blockchain infrastructure as more serious cryptocurrencies. Most are created as ERC-20 tokens on Ethereum or as SPL tokens on Solana, meaning they share a similar technical DNA with DeFi protocols, DAO tokens, and stablecoins.

Think of a memecoin as a character skin in a multiplayer online game. The base game is the blockchain, it handles transactions, security, and consensus. 

The meme is the outfit, attitude, and inside jokes your team of degens rally around.

How Are Memecoins Created and Launched?

Thanks to sites like Pump.fun and tools like Token Generator and OpenZeppelin contracts, launching a token now takes minutes, and zero to minimal coding. 

This low barrier means memecoins can be born in group chats and launched to the public within minutes, usually accompanied by meme-heavy Twitter threads, official (or unofficial) influencer support, and a mint of community memes ready to flood Discord, Telegram, and 4chan.

Memecoins often rely on creative tokenomics: massive supply counts (e.g., 1 quadrillion tokens), deflationary burns, or redistribution mechanisms designed to reward holding over dumping. Some are airdropped to early users or NFT holders. 

Others build hype by pretending to secretly “not launch yet,” letting anticipation fuel virality.

Shiba Inu claimed to be the “Dogecoin killer,” with a roadmap including staking, a swap platform (ShibaSwap), and NFT support. $PEPE gained traction with zero official roadmap but went viral purely through meme quality and rapid liquidity.

Who maintains (or doesn’t maintain) these projects?

This is where things get chaotic. Many memecoins are launched by anonymous founders and run by decentralized communities, or worse, by nobody at all. 

Sometimes that’s part of the appeal: no central control, no VCs, just vibes.

A ragtag group of volunteer developers still updates Dogecoin. Shiba Inu formed a semi-official development team. 

However, many memecoins vanish days or weeks after launch, abandoned as attention shifts elsewhere or after the creators rug-pull liquidity and disappear.

In memecoin land, documentation is spotty, and “transparency” is a meme in itself. There’s often little to no accountability, which adds risk, but also feeds the mythos.

Why do memecoins get popular so fast? The meme-to-market flywheel

Memes move faster than engineering. A technical altcoin might struggle for years to build traction. 

A memecoin can leap into top coin rankings overnight if it captures the right joke, meta-commentary, or celebrity vibe at the right time.

Call it the meme-to-market flywheel: someone launches a ridiculous token, users share it as a joke, influencers pile in, price spikes, and more people rush in to avoid missing out. All of a sudden, it’s trending. In most cases, it crashes just as quickly, if not quicker.

The same mechanics that powered GameStop and Reddit’s WallStreetBets fuel these tokens, but amplified by crypto’s 24/7 global casino.

Elon Musk famously tweeted “$DOGE” with no context and saw $DOGE value double in hours. And $PEPE, the cartoon frog reborn as a memecoin, pulled in billions in trading volume without centralized marketing, just a torrent of memes and ultra-online believers.

Community’s Role in Memecoins

Crypto culture runs on community, but memecoins take it to another level. Here, Discord servers, Telegram raids, and meme stashes aren’t just marketing, they’re the project. 

There’s a shared irony in degen culture: everyone knows it might be worth nothing, but it’s fun because you’re not alone. Even losing money has a sort of camaraderie to it. 

Memecoins weaponize culture the way startups weaponize code. The stronger the laughs, the faster the movement, and in that space, financial value is downstream from community momentum, not the other way around.

$SHIB and $FLOKI have used token votes for new listings. $PEPE climbed in rankings simply because thousands of internet users decided it should. In many cases, the tech is secondary or nonexistent. 

Memecoins are cultural tokens, and culture moves on emotion, not logic.

What Are the Risks of Investing in Memecoins?

In short, fame without fundamentals. 

For starters, most memecoins don’t do anything. There are no products, services, or DApps. When the meme fades, the liquidity often vanishes, too. Speculators can make wild gains, but also see deafening collapses once interest cools.

The fun stops when the hype drains out, or the broader market mood shifts risk-off.

Memecoin Scams, Rugs, and the Wild West

The speed and simplicity of launching memecoins have created a prime habitat for grifters. Rug pulls, where project creators yank liquidity and vanish, are common. The same goes for pump-and-dumps and phishing clones.

Squid Game Token, for example, saw a 75,000% surge, only to collapse suddenly after creators made it “unsellable.” Creators walked away with millions. Others simply abandon projects that fail to gain traction, leaving holders with untradeable bags in zero liquidity. 

Doing your own research is a matter of survival. And even then, your odds aren’t great. If there’s no roadmap, no dev team, no locked liquidity, and no transparency, assume nothing is safe.

Smart Contract Holes and Liquidity Traps

Many memecoins launch without audits, meaning bugs or outright malicious code can thrive. Hidden backdoors can drain wallets or freeze user funds. And thin liquidity can make it impossible to exit even during a price ascent.

Trading memecoins often means giving up slippage tolerance and accepting that staying in too long could mean selling into zero bids.

Memecoins vs Regular Cryptocurrencies: What’s the Difference?

Memecoins prioritize culture, not tech. 

Where Solana is trying to reinvent transactional throughput, and Ethereum is building a global decentralized computer, memecoins are building… inside jokes.

Think of Bitcoin as a secure vault. Ethereum is programmable money. A memecoin is more like a digital sticker pack; value arises not from utility, but from whether enough people decide something is entertaining or meaningful for a hot minute.

Most memecoins have absurdly high total supplies; 100 trillion tokens isn’t rare. Combined with no hard-coded governance models and founder absence, you’re trading belief, not rules.

That said, a few memecoins evolve. $SHIB launched a DeFi platform. $FLOKI added metaverse support. But these exceptions are rare and often still prioritize flex over function.

Memecoin use case (or lack thereof)

Ethereum powers DeFi. Bitcoin resists censorship. Memecoins exist to be traded. Some later build burn mechanics, NFT functionality, or staking features, but their reason for being is mostly speculative and cultural.

What Makes a Memecoin Different From a Utility Token or Governance Token?

Memecoins are built around internet jokes and viral culture, not utility or voting rights. Utility tokens let you do something, like pay for services or access features. Governance tokens let you vote on how a project evolves. Memecoins usually don’t do either.

Think of it like this: If a governance token is a remote control for a platform, and a utility token is a movie ticket, then a memecoin is the popcorn. It’s fun, often hype-driven, and arguably unnecessary, but still wildly popular.

Some memecoins do try to add features later, like tipping or playing games, but those are bolt-ons, not the original point. Their value mostly comes from attention, not function. That dynamic makes memecoins more speculative and volatile than typical cryptocurrencies tied to products or protocols.

Dogecoin ($DOGE) started as a joke, while tokens like $UNI (from Uniswap) give you a say in serious protocol decisions. That’s the difference: Memecoins run on memes. The others run on purpose.

Can a Memecoin Be a Governance Token?

Short answer: yes, but it’s like giving a bunch of raccoons in a trench coat the keys to city hall, technically possible, not always advisable. 

Here’s the catch: most memecoins weren’t built with utility or long-term planning in mind. They’re often highly volatile, whale-dominated (a few wallets hold most of the supply), and community-driven in spirit, but often lacking structured processes

Giving those tokens governance powers can turn into chaos, or worse, a plutocracy ruled by early buyers and influencers. 

That said, some projects lean into this chaos and treat it like part of the fun (e.g., letting holders vote on outrageous marketing stunts or meme contests).

How Do Online Communities Influence the Value of Memecoins Over Time?

The strength and behavior of online communities directly determine a memecoin’s longevity and value. Memecoins live and die by collective attention; if the community fades, so does the coin.

It’s like a street performance: the bigger the crowd, the more donations come in. But if everyone walks away, the music stops. 

Reddit, Twitter (X), and Discord allow communities to instantly rally attention, coordinate memes, and even fund campaigns around their favorite coin. Think of how Dogecoin stayed alive for years off nothing but community momentum, or how $PEPE went viral thanks to meme culture amplified through Twitter loops.

Communities meme value into existence. In traditional finance, value is backed by cash flow or assets. In memecoins, it’s internet clout. That means value can shift quickly, both up and down, based on the community’s energy.

Can Memecoins Succeed Without Celebrity or Influencer Backing?

Yes, but it’s a steeper climb. Celebrity shoutouts can catapult a memecoin into viral territory, but tight-knit communities and meme fluency can do just as much heavy lifting. 

Imagine launching a garage band. A cosign from a famous artist helps, but a cult following and a killer TikTok clip can break you out, too.

Early Dogecoin didn’t have celebrity backing; it had organically grown Reddit memes. $PEPE exploded on Twitter with no A-list endorsements. Some Solana-based memecoins in 2024 gain traction through builders and NFT communities without famous names attached.

The key ingredient is shareability. A memecoin doesn’t need a celebrity, but it does need online momentum. If the meme is strong enough, the internet will do the marketing for free.

What Role Does Internet Culture Play in the Evolution of Memecoins?

Internet culture is the DNA of memecoins. Everything from their names to logos to inside jokes are shaped by the mood of online spaces like Reddit, Twitter, and Discord. Memecoins evolve as in-jokes go mainstream and digital references shift.

It’s like streetwear drops, the designs matter, but the hype, timing, and community signals turn something silly into status.

As trends shift, so do the themes of memecoins. Early ones played off dog memes. Newer ones tap into weirder, more niche emojis, cartoon frogs, or viral tweets. The meme lifecycle is fast. What’s absurd today might moon tomorrow.

Memecoins reflect what the internet finds funny, or absurdly valuable, right now. They’re less about technological innovation and more about cultural reaction.

Are Developers Actually Building Useful Projects Around Memecoin Ecosystems?

Yes, but usefulness is still the exception, not the rule. Some memecoins are getting their own games, staking systems, or NFT integrations, but most are still driven more by culture than code.

Think of it like fanfiction. Most people show up for fun, but some build entire universes around the joke, and a few of those spin-offs stick.

Shiba Inu ($SHIB) has its own DEX (ShibaSwap) and Layer 2 network (Shibarium). 

$BONK on Solana plugged into Solana’s NFT scene and gave rise to tools and rewards models. 

These additions create reasons to hold, and sometimes use, the token.

But let’s be clear: most memecoins are still inside jokes with price tickers. When devs do build around them, it’s usually retrofitting value, not designing with it upfront.

Algorithms amplify engagement, and memecoins are engagement bait. When a new meme token starts trending, algorithms on platforms like Twitter and TikTok boost it further, creating a feedback loop of visibility and hype.

It’s similar to how a funny post goes viral: you laugh, you share, others laugh and share, and suddenly it’s everywhere, even if it started as a joke.

Social media rewards emotional reactions, laughter, excitement, and even FOMO. Memecoins generate all of those. As people tweet price rockets, post memes, and beg others not to “miss the next $DOGE,” the algorithm assumes it’s valuable content.

This cycle distorts the usual mechanics of asset discovery. Instead of slow research and due diligence, visibility comes first, and legitimacy (maybe) follows.

How Do Layer 2 Networks Impact Memecoin Transaction Speeds and Costs?

Layer 2 networks significantly reduce the cost and latency of sending memecoins, making it easier for them to go viral. Lower fees mean users can mint, trade, and tip without breaking the bank.

It’s like moving from dial-up to high-speed internet; you get the same memes, but a lot faster.

On the Ethereum Mainnet, sending a meme token can cost several dollars in gas. But on L2s like Optimism, Base, or Arbitrum, it’s cents or less. That’s critical for viral coins, where speed and affordability fuel social sharing and microtransactions.

More memecoins are launching directly on L2s now, skipping Ethereum entirely. This shift makes them more accessible to both retail users and bots, sometimes enabling unfair advantages, but always accelerating virality.

Why Are Some Memecoins Migrating From Ethereum to Solana or Other Chains?

Memecoins are moving from Ethereum to chains like Solana, mostly for lower fees and faster transactions. On Ethereum, making a single trade or sending tokens can cost more than the token is worth.

It’s like switching from a taxi to a bike; you still get where you’re going, but it’s faster and cheaper, especially for short trips.

Solana’s near-zero fees and high throughput make it ideal for memecoin launches, rapid-fire trading, and community airdrops. $BONK is a poster child for this migration; its success showed how a memecoin could thrive with fast UX, regardless of deep utility.

Some coins even exist on multiple chains now, bridging to wherever attention lives. That trend shows that memecoins aren’t loyal to tech, they follow the cheapest path to hype.

What Ethical Concerns Are Emerging Around Memecoin-Based Fundraising Campaigns?

Memecoin fundraising blurs the line between fun and financial risk, especially when it targets uninformed buyers. Projects sometimes use memes to mask the reality that there’s no product, roadmap, or accountability.

It’s like selling tickets to a rave that may never happen, except the flyer is a funny frog, and the price changes every minute.

Crowdsourcing via meme tokens can democratize funding, but it can also exploit virality. The lack of disclosures, sudden rug pulls, and celebrity-backed vaporware has raised regulatory flags and community backlash.

Ethically, creators need to be clear about what buyers are getting (if anything), and platforms need stronger guardrails to prevent manipulative hype cycles. Crypto may be decentralized, but ethical responsibility isn’t optional.

A memecoin gets popular when it captures a cultural moment, spreads easily online, and convinces enough people that its joke is worth buying into. Usually, it’s a mix of humor, timing, and massive online energy.

It’s like a viral dance trend, funny, fast-moving, and entirely dependent on who’s watching and sharing.